Working with the re_data team was fantastic. They are a brilliant team of data engineers with a bright vision for the future of data management.
We started with a digital marketing strategy including the development of user personas, re_data brand guide, and strategy for the website. This step helped us to better define our audience, to identify drivers for our preferred users, and to develop targeted messaging. We included an SEO discovery along with competitor analysis to reveal what keywords were relevant in the space around data monitoring, data observability, and dbt tools.
After a deep dive on the value offered by the re_cloud product, we worked through the written content delivered by the re_data team, and provided additional copywriting for certain sections in order to align with the messaging outlined in the marketing strategy. These keywords were later strategically inserted into the copy to ensure they are easy to find in search based on their service offering.
We then gathered visual content including screenshots from the the re_cloud software, data source logos, and top client logos. Using Adobe Illustrator, we created visually attractive mockups of the software for use as graphics on the website. With all the digital assets ready, we worked in Adobe XD to build a UI/UX prototype of the site. We included colorful square elements into the design to represent different pieces of data.
Once all elements were prepared, we jumped into Webflow to develop the website, link all pages and page sections, and build custom animations for a smooth and seamless user experience. The colorful shapes are made to rotate and 'tumble' on scroll as if falling into place. We optimized the website to be mobile responsive, tested all links and integrations, and ensured all SEO requirements were met - and launched 🚀