/ Case Study
Website & Branding for HVACR Distributor in Belize

Website & Branding for HVACR Distributor in Belize

Enrique Martinez & Sons Ltd
Belize City, Belize
Identity Systems
Graphic Design
What They Do
Retail / Wholesale Air Conditioning, Tires, Automotive
Project Goal
Design a professional, unique website to communicate with potential buyers and suppliers the products and services offered by Enrique Martinez & Sons Ltd.
My Experience

When it comes to air conditioning in Belize, Enrique Martinez & Sons is a household name – but they didn’t have a website, and this was having an impact on their ability to secure new suppliers.

While known for air conditioning and HVAC equipment, the company also sells tires and other automotive parts and supplies, and runs a full-service tire shop and car wash. When designing the website, It was a challenge to organize the various products offered by the company, but once we recognized that nearly everything was either “Cooling” related or “Automotive” related, it became easier.

I designed the site using Adobe XD, and then developed it using WebFlow, which allows me full control over the design, makes it easy to update, and fully mobile responsive.I hired a professional photographer to photograph the team, and the store, and we used the photos for the site and to update the company’s Google listing.

For the logo development, I used an existing logo mark that the company already had in use, and worked in a new typeface for the company name to develop an updated logo, which is now in use on the website and in advertising. The typeface is bold and strong, and uses angled cuts that look “mitered” at the corners. This reflects their products which are strong and long-lasting, and their customers, many of whom are mechanics, or AC repair specialists – clean-cut, bold and strong.

The Outcome

With a fresh look to their logo, and a slick, customized and fully mobile responsive website – the company continues to grow. They have secured contracts with at least two new suppliers for whom they are sole agents /distributors in Belize.                

In addition to building the website, I was able to help them to update theirGoogle listing, and they are averaging over 12,000 monthly views on Google, with over 200 monthly calls, and +200 monthly website visitors from Google Search Engine Results Pages (SERPS)

Software Used
Adobe Illustrator
Adobe Photoshop
Adobe XD
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