/ Case Study
Logo Design for Forestry Consultants

Logo Design for Forestry Consultants

Diverse Silviculture Services Ltd
Whitecourt, Alberta Canada
Marketing Strategy
Identity Systems
Graphic Design
What They Do
Forest measurement and data collection
Project Goal
Design a professional, attractive logo for an existing consultancy group which looks and feels like a modernized version of their old logo.
My Experience

The client requested that I incorporate elements of his old logo: mountains, trees, and a compass. These elements felt too busy in the existing logo, so I worked to reduce those elements, without losing the impact.

I chose fonts that I felt would represent the brand well, fonts that are bold, strong, and could be long-lasting, just like the forest… just like the foresters. From the typefaces that I presented, the client chose one that we both feel is perfect for the brand, which coincidently is named like a beautiful wood − Ebony.  

The Outcome

With a brand new logo, my client is now equipped to print T-Shirts, Hooded Sweaters, Mugs, and more to outfit his team of foresters.

Software Used
Adobe Illustrator
Adobe Photoshop
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