Webflow Website for Hancock Tool, the Sharpening Specialists

Hancock Tool Co.

Burnsville, Minnesota, USA

Web Design

Web Development

Website

SEO

hancocktool.com

What They Do

A family-owned shop that sharpens, repairs and sells industrial cutting tools (saw blades, router bits, shaper cutters and molder knives) and manufactures custom tooling for the wood, plastics and non-ferrous industries.

Project Goal

To give a long-running, family-owned tool shop a modern, easy-to-update Webflow website that clearly explains its services and the brands it carries, helps it get found in search, and turns visitors into quote requests.

My Experience

I designed and built this site while working with the team at Belt Creative. Hancock Tool Co. has been sharpening and building cutting tools in Minnesota since the mid-1980s, and their customers range from cabinet shops and millwork companies to plastics fabricators. The new site needed to speak to those pros directly: what Hancock services, which brands they carry, what it costs, and how to get tools in the door.

I started with the layout and content structure in Figma, then built the site in Webflow using a clean, component-based system so every page shares the same sections and styles. The homepage leads with a looping video of their CNC grinder in action, followed by a strip of the tool brands they sell and service, service cards, customer testimonials, a simple four-step "How does it work?" process, and an FAQ that answers the most common questions about pricing and turnaround.

Behind the scenes, I set up Webflow CMS collections for their services, tool brands and blog, so the team can add or update pages on their own without touching the design. Each of the six services (saw sharpening, tool sharpening, custom molder knives, custom shaper knives, custom tooling and new tooling) and each of the ten brands, including Amana Tool, Freeborn, Leuco and Whiteside, gets its own page with consistent calls to action. I also handled on-page SEO, including page titles, meta descriptions and clean URL structures, and connected the quote request and newsletter forms.

The Outcome

Hancock Tool Co. now has a fast, mobile-friendly website that finally matches the quality of their work. Visitors can quickly see what Hancock sharpens and builds, browse the brands they carry, get ballpark pricing and turnaround times from the FAQ, and request a quote from almost anywhere on the site.

Because services, brands and blog posts all live in the Webflow CMS, the Hancock team can keep the site current on their own, from publishing new woodworking guides to adding a brand. The site gives a family business with nearly four decades of history a professional online home that's built to grow with them.

Software Used