Webflow Website for a BPO Call Center

I led brand, design and Webflow development for this project through Bzen Digital. Global Com sells to US companies weighing call centers in the Philippines, Latin America and the Caribbean, so the website had to do three jobs at once: look the part, get found, and keep the hiring pipeline full.

I started by evolving Global Com's brand identity and designing the full site in Adobe XD. Bold headings, real photos of the agent team, stat tiles and employee testimonials show prospects the people who will actually answer their calls, and back up the company's core pitch: English-speaking agents who know American culture, available 24 hours a day, at nearshore rates.

I then built the site in Webflow, so Global Com's team can update pages without a developer and the site runs on fast, managed hosting with nothing to patch. I built a dedicated page for each of their seven services (customer service, telephone answering, telemarketing, lead generation, sales lead qualification, live web chat, and market research) and each of the nine industries they serve, from automotive and e-commerce to healthcare, government and travel. That way every buyer lands on a page written for their situation.

SEO was built in from the start: keyword-targeted page titles and meta descriptions, clean heading structure, internal links between services and industries, and a blog for ongoing content, all aimed at terms like "call center in Belize" and "nearshore BPO". Finally, I connected the careers page application form to Global Com's HR platform with a custom workflow, so applicants apply on the website and their details go straight to recruiters.

Global Com now ranks on Google for core buying terms like "call center in Belize" and "nearshore BPO", and shows up when buyers ask ChatGPT for nearshore call center options. The site gives US prospects the vibrant, premium first impression the company's clients expect.

Behind the scenes, every application from the careers page lands directly in the HR platform, with no copying and pasting between systems. With seven service pages and nine industry pages built on Webflow, Global Com has a site its team can keep growing as it moves into new markets.