/ Case Study
Website & Branding for The Purified Water Specialists

Website & Branding for The Purified Water Specialists

Filter Pure Solutions
Identity Systems
Marketing Strategy
What They Do
Install and maintain reverse osmosis water purification systems for families and businesses in Belize.
Project Goal
Build a modern, attractive brand identity, website, and social media presence for a water purification distributor / installer in Belize.
My Experience

This client had a pre-existing logo, website, and facebook page, however with growth on the horizon, and a new website to support, they needed a kind of branding makeover. I utilized the existing colors and fonts and shapes from the existing logo to create a package of streamlined vector logos for multiple use cases. This includes a vertical oriented badge-style logo, and a horizontal text logo.

I worked with the client to develop goals for the website so we can understand how the website would impact sales and business processes. We created small collection of user personas as an exercise to better understand our audience and how to communicate with them through the copy (text) and imagery on the website. I developed a prototype using Adobe XD for review before jumping into development.

Once confirmed, I developed the website using Webflow. I then setup a "property" with Google Search Console so we can monitor traffic on the site, and updated the Google My Business listing.

Following the launch of the website, I partnered with the client to create a series of paid digital ads that we then published via Facebook and Google.

The Outcome

Filter Pure Solutions is now outfitted with a sleak, streamlined logo set in multiple formats for use online, in stationary, in email, and on branded company apparel.

The Webflow website is live online and is easy to find by using our predefined SEO keywords such as "water purification belize". Since publishing, the client has collected more than 34 web forms from people interested in water purification for their home or office in Belize.

With the updated Google My Business listing, Filter Pure Solutions is now easy to find on Google and averages +2,000 monthly views. Through our Facebook Ad Campaigns, we collected more than +120 email address from interested individuals, and doubled the client's Facebook following from less than 500 to more than 1,000.

Software Used
Adobe Photoshop
Adobe Illustrator
Adobe XD

Michael really helped us to improve our online presence with a professional website, updated branding and a series of ad campaigns, including a beautiful TV ad for online and local broadcasting. He improved our existing logo and created a logo pack with multiple versions, built an SEO-friendly website that ranks on the first page of Google for relevant keywords like "water filter Belize". He helped us to improve our Google Business Listing which now gets more than 2,000 monthly views, and also helped us double our following on Facebook.

Michael Kelly
Filter Pure Solutions, Belize
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