
Bzen Digital is my own web design agency, so this project was both a website and a proof of concept. Every site we build is SEO-ready and optimized for AI search engines like ChatGPT, and the agency's own site had to set that standard.
I designed the site in Figma and built it in Webflow, keeping the layout clean and simple so the work and the writing do the talking.
At the center of the site is a system of guides on building websites with Webflow and beyond, from moving a WordPress site to Webflow to speeding up an existing Webflow site. Every guide follows the same template, with clear headings, FAQs and structured data, so it's easy to read, easy to find in search and easy for AI tools to cite. Adding a new guide is a quick content task, not a redesign.
Bzen Digital now has a website that practices what it preaches: designed in Figma, built in Webflow, and set up to be found on Google and in AI search.
The guides library gives business owners practical help before they ever book a call, and it keeps growing as new guides are published.






