8 SEO action items to improve organic traffic on your website

Looking to increase traffic to your website using with SEO? Here are 8 actionable tips that you can use to increase traffic to your website.

But first...

What is SEO?

SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic from search engines by ensuring that the website appears relevant and valuable to search engine algorithms. SEO involves various strategies, including keyword research, on-page optimization, technical optimization, link building, and content creation, all aimed at improving the website's visibility and driving targeted traffic. Ultimately, effective SEO helps websites increase their online presence, reach their target audience, and improve their chances of being discovered by users searching for relevant information, products, or services.

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8 Action Items to improve SEO on your website

1.  Google Analytics, A tool to view site traffic and keep track of trends in user behavior. Tracks where you stand, and allows us to watch traffic increase as we run the campaign.

2.  Google Search Console, A tool to view how often your site is found in search, and what keywords are driving visitors to your site. Allows us to see that the keywords we're targeting are actually driving results.

3. Keyword Research, Collect list of the words you think people looking for your service would use to search for your service online. Check for search volume to confirm these keywords are impact generating and suitable for targeting. Choose those that are most relevant to your business. Research similar or related keywords. Build a page around each keyword or keyword group. Keywords should appear in the title tag, meta description, main heading and subheadings of the page, plus body text.

4. Competitor Research, This is where we analyze the websites of your competitors who are getting results already, and grab the keywords that are working for them.

5. Backlinks, Reach out to any blog or website which lists businesses like yours, and get on those lists with a link to your website. Don't pay for backlinks because they will be toxic. Building backlinks should be an organic direct task. Send an email or make a phone call and ask for your website to be featured on someone else's website. It should make sense your website is linked. For example if you were ever in the press, or received an award or certifications, the article might link to your site. Or if you're part of a community, or belong to a group, sometimes you will have links from these sites. Quality over quantity is the name of the game for backlinks.

6. ChatGPT. Use this to AI text generator to quickly generate high quality content for new pages on the website. We can plug in the keywords we intend to target in the prompt and the AI will include them in the generated text.  

7. Build a Blog. This gives you a place to talk about the cool stuff you did, tell a story, post your photos, etc. When you post to the blog first, then link back to the blog from your Instagram page, you end up with more hits on your site, and most likely more bookings. Consider posting about a trip and include a fun story, some keywords about what you did, like "fishing for mahi in Belize", and a group of photos. Grab the best of those photos and publish your instagram. Then tell people they can see the whole journey on your website and send them to that post.

8. Get a Youtube Page. Talk about what you do on a youtube page. Then using the same strategy above, create a sick video as part of your trip. Put it together for a youtube vlog. Publish to youtube, and then write the story to go on the blog, link to the story from youtube. Then take the video and chop it into segments for posting on social media. But most important, get the youtube page and post some videos with the same keywords we identify above.

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Incorporating these 8 actionable SEO strategies can significantly enhance your website's visibility, drive targeted traffic, and ultimately help you achieve your goals. Whether you're leveraging tools like Google Analytics and Search Console, optimizing content with keyword research, or building a strong backlink profile, consistency and quality are key. Remember, SEO is a long-term investment that evolves with search engine algorithms, so stay updated, experiment, and refine your approach. By taking these steps, you're setting your website up for sustained growth and success in an increasingly competitive digital landscape.